Machine learning can be used to open up a whole new world of data-driven perspectives
With the advent of machine learning (ML), data scientists and analysts can now leverage algorithmically designed models to seek out answers to new questions and generate patterns of interest that were previously unobtainable.
When added to market research design, machine learning enables analysts to leverage all aspects of the data collected. This provides more reliable, unbiased results that business stakeholders can use to make informed decisions.
