Chatbot Technology: How AI Can Transform Your Qualitative Market Research

The integration of AI and Machine Learning into everyday interactions is becoming more and more common, especially in customer service via chatbots. This paper explores a question: could a chatbot improve the qualitative market research experience for all study participants?

As the ability to create chatbots has evolved, the customer service experience has completely transformed. From a qualitative market research perspective, chatbots could create a fusion of AI and classic research techniques. While this novel approach may ultimately have great benefits, the journey toward discovery can pose potential side effects for respondents and researchers alike. 

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